Executive Editorial


Dear CU Community,


December is always one of our favorite times of year. It gives us a chance to reflect on the relationships formed between players, coaches, and teammates during the first half of the season; to celebrate the commitment and successes of our teams; to welcome back our high school–aged players as they begin their next journey; and to reflect on the feedback shared by you, our members.


In each of these areas, there is much to share—starting with relationships and the impact they have on our community. CUSC is about more than soccer. In this edition, you’ll learn about initiatives led by our coaches and players to support children in Nigeria (with opportunities to participate through December 20) and families affected by Hurricane Melissa which made landfall in Jamaica on October 28th. Many of our coaches and directors call Jamaica home, and we are grateful for the opportunity to support them as they help their families rebuild. More information on how you can help will be shared in early 2026.


When it comes to celebrating success, we hope you enjoy seeing what our teams and players—past and present—have accomplished this fall. We are especially excited to feature two alumni stories. The first highlights Jenn Laking, who played for CUSC in her youth, began her coaching career in 2015, and returned in 2025 to help launch the CU Northwest community in Colerain. The second shares the inspiring story of Kennedy Clark, a CUSC alum and current Texas A&M player, whose perseverance through injury at both the youth and collegiate levels reflects her passion for the game and commitment to excellence.


Our community extends far beyond players and coaches. Parents, referees, administrators, and many others contribute in meaningful—often unseen—ways. In this edition, we feature one of our Community Administrators, whose journey began simply as a parent of a young boy who loved soccer. Years of practices, games, travel, and dedication later, she remains a vital part of CUSC. Our “Partners on the Pitch” section recognizes our referees, without whom games would not be played. You may not know that in 2021 and 2022, a nationwide referee shortage—driven largely by referee abuse—threatened the game. CUSC is proud of the work we’ve done alongside this edition’s featured organization to address this issue and support the recruitment, education, and retention of referees so our players can continue to test themselves on the field each weekend.


Finally, to our parents—thank you for the incredible participation in this year’s Satori Survey. With a 55% response rate, your feedback helps shape everything we do. This marked our fourth survey, and for the first time, all five CUSC communities met or exceeded national benchmarks across every category: Enjoyment, Fun, Belonging, Participation Frequency, Coach Promoter, and Club Promoter. In August, our staff reviewed two years of data, identified action steps, and implemented plans to improve coach communication and support. In some areas, progress was clear; in others, we know we can do better. We will continue this work at our January Directors Retreat as we refine our plans for the spring, always with the goal of delivering the best possible experience for your child. We could not do this without your support, your feedback and your trust. Thank you!


Wherever and however you spend the coming weeks, we hope they are filled with rest, joy, and quality time spent with family and loved ones. Thank you for your continued support of CUSC—we look forward to seeing you in 2026.


With gratitude,


Blake Decker 

Chief Executive Officer 

Cincinnati United SC


Share your stories with us along the way by submitting on our Tell Your Story page.   

Contents


We hope you enjoy reading our quarterly newsletter and we have worked hard to provide lots of information and updates. However if you want to pinpoint content that is relevant to you, use the links below to navigate the page:


  1. Celebrating Success
  2. Coaches Corner
  3. Partners on the Pitch
  4. Unsung Heroes
  5. WeCU
  6. Staff Spotlight
  7. Where are they now?
  8. Always United
  9. What's next?

Celebrating Success


Trying to keep up with the many successes of our members on and off the field? Look no further for a small sampling of the amazing things our members have been up to over the last 3 months.

US Soccer recognition. Lots of representation from CUSC in the last quarter!


  • CUP Girls invited to Regional Talent ID Center in Indianapolis, September 17th : Ivy Wilkes, Matilda Miller

  • CUP alumni and current FCC academy player Oliver Beabout was selected for the U16 National Team Camp in Fayetteville in September

  • CUP Girls invited to US Soccer Local Talent ID Center October 22nd in Cincinnati: Angelica Alzugaray, Arianna Taylor, Aubri Hopkins, Claire Young, Jerzie Mckay, Isabel Cullum, Lucy Nieman, Matilda Miller

  • Angelica Alzugaray was ranked #2 on TopDrawerSoccer 2029 national rankings and selected for the U15GNT November camp roster

  • CUP Girls invited to Regional Talent ID Center in Westfield, IN, December 17th: Amelia Finn, Isabel Cullum, Jerzei McKay

CUP U19B MLS Next HG enjoyed a special event at their Senior Night at Northern Kentucky University on September 26th.


A huge thank you to all the volunteers who worked hard to make it possible, and to Sporting Lexington for providing great competition.


The best part of the evening was each player sharing the experience with their families.


We were also so pleased to see so many other high school students, whether they play soccer or not, in attendance supporting their friends.


[Video link included at end of newsletter]

Congratulations to CUSC player Izzy Rogers, who performed the national anthem before the FC Cincinnati vs Columbus Crew MLS Cup Playoffs Game One on October 27th.


Izzy, who plays for CUP 12G Silver, did a phenomenal job and was not overawed by having to do this in front of close to 30,000 people at the raucous "Hell Is Real" derby, not to mention many many more watching on tv!


Well done Izzy!


CU Northwest held their first Halloween Festival this past quarter at Colerain High School.


Players, friends and family joined for a night full of fun, competition, and Halloween spirit, including a costume contest, soccer bowling, prizes and 3v3 mini games for anyone in attendance to enjoy.


This event was open to players inside and outside the club, along with their families, and was a great way to celebrate the end of the CU Northwest's first season!


Well done to Gary Gayle and all of the team who put this event together!

The club presence during FCC's playoff run was capped off by our CUSC Night at TQL stadium in the Eastern Conference Quarter Finals against Inter Miami on November 23rd.


A total of 135 CUSC players took part in exclusive on-field activities— sideline warm-ups, Center Circle presentations, and even walking out with the Inter Miami starting XI! Five of our players had the once-in-a-lifetime honor of stepping onto the pitch alongside global icons, including Lionel Messi!


While FC Cincinnati fell short in the match, we congratulate them on a phenomenal season. And for those in attendance, this was an event we’ll never forget.


This night wasn’t just a game— it was a celebration of our players, our club, and the passion that drives us forward. What a way to conclude the fall season!

Supporting children in need in Nigeria. Our very own Kalu Abass, has spearheaded a campaign to help young players in need.


See details to the left on how you can help. Kalu grew up in Ogun state and notes that "soccer changed my life. Many kids there love the game but have no equipment or support".


Kalu is returning to Nigeria over the holidays to offer free training, help local coaches, run tournaments and donate gear.


The smallest donation will make a difference. Last day for drop off is Saturday December 20th.

We are proud to announce that our next College ID Camp is coming in early 2026.


This was a great success last year, featuring 10 college coaches from around the region, and we want to thank all the staff involved in coordinating this event, scheduled for February 21st.


This year's event is expanded to feature 15+ coaches from various divisions! We look forward to hosting NCAA D1, D2, D3, and NAIA programs at our ID Camp in order to provide up close and personal evaluation for our players, as well as any from outside the club who want to attend.


It's also an opportunity to play in front of various college coaches and FC Cincinnati scouts.


Links to learn more or register will be included at the end of this newsletter. If you are reading this and know of someone who would be interested in attending, please share- it could help them with college opportunities.


If you have any questions at all you can reach out to MLS NEXT 1 & 2 U16-U19 Director Nedim Gracanin: ngracanin@cincinnatiunitedsc.com

Special Mentions

Here are some other special mentions from the last 3 months!

cade pantano added to cup girls staff


We are delighted to have announced Cade Pantano as our new CUP Girls USYS U13-U19 Director (Silver & Red Teams).


Cade began in this role in September and has been a welcome addition to the CUP Girls staff.

ben josiah earns us soccer b license


Congratulations to Ben Josiah, USYS U13-U19 Director (Silver & Red Teams) on earning his U.S. Soccer B License!


A huge accomplishment and another step forward for our club. Well done Ben!

cup alum camryn broz


Congrats to CUP Alumna Camryn Broz who was part of the Cumberlands Patriots women's soccer team that finished as 2025 NAIA National Runner-Up.

CUP BOYS MLS NEXT TEAMS ON THE ROAD

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It has been a busy time for our CUP U13-U19 Gold and Black teams!


  • They just finished competing at MLS NEXT Fest in Phoenix, AZ, and in addition to various league and tournament match ups this fall, the Phoenix MLS Fest brought in over 250+ College and Professional Academy Scouts to an event that included both the Homegrown and Academy Division Programs.
  • This has been a season of firsts, as the Gold - Homegrown program, also travelled together as one larger group on an overnight trip to Chicago to play versus Sockers FC in October. This "Team Travel" initiative is something we want to explore further to enhance the developmental experience of our players in our club. Thank you to all the parent chaperones who supported our club staff and coaches on this trip! A video link will be included at the end of the newsletter if you want to learn more.
  • The older MLS Next teams also returned to Canada for the first time in several years to compete in league play against Toronto FC. More on this and all recent CUP Boys events on Social Media! [links at end of newsletter]

CUP GIRLS NATIONAL EVENTS

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Our CUP Girls teams also attended some landmark events:


  • Norco, California: GA Winter Showcase & Champions Cup - CUP 12G Gold, CUP 11G Gold, CUP 10G Gold, CUP 09G Gold, CUP U19G Gold
  • Raleigh, North Carolina: NCFC College Showcase - CUP 11G Silver, CUP 10G Black, CUP 10G Silver, CUP 09G Black, CUP 09G Silver, CUP 09G Red

Jenny nunley osa award


Congratulations to Jenny Nunley who recently received a "Volunteer of the Year" award from Ohio Soccer Association. This past fall she stepped in to oversee two HS–aged boys’ teams totaling more than 40 players who were not selected for their school teams.


She also organized a Senior Night that celebrated perseverance and passion, making each player feel recognized and valued. We thank her for her commitment and congratulate her on this award.

Support for jamaica relief


In October, U11 and U12 teams requested to wear Jamaican colors at practice as a show of support to their coaches Kemar Jackson and Canniggia Johnson.


As mentioned in the Exec Editorial, we will be releasing information soon on a campaign to offer support in the aftermath of Hurricane Melissa. More to come as our thoughts go out to everyone impacted by this situation.

TEnley adkisson odp midwEst regional pool

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One of our newer families reached out just after the last newsletter was released to let us know that their daughter, Tenley Adkisson (CUP 12G Red), got invited to the ODP Midwest Regional Pool back in June:

"The reason we mention it is because she had never even made the State Team before and after 1 year with CUP she not only made the State ODP team, she was 1 of 25 girls in her age group out of Ohio to be invited to the ODP Midwest Regional Pool. We firmly believe that 1 year with CUP has taken her game to another level. I can’t wait to see what kind of player she becomes after year 2".


We congratulate Tenley for her achievement and are glad you made the move to just us at CUSC. This story was submitted via our Tell Your Story link. Similarly, Aubrey and Bailey (both CU 2017's) also submitted their update as both girls were invited to participate in the ODP District Festival in Dayton this spring. We know there are others on the ODP pathway and congrats. Tenley, Aubrey and Bailey are also pictured in the WeCU section later in this edition.


All members should use the Tell Your Story mechanism when they want to make sure we are aware of successes that otherwise might fly under the radar.

tournament performances


Congratulations to the following 3 teams who all won their respective tournaments:

  • CULM 17G Alaves: Halloween Havoc (Cincinnati, OH, Oct 3-5)
  • CU Northwest 14/15B Atalanta: Haunted Classic (Beavercreek, OH, Oct 17-19)
  • CUP 15B Black: Copa Rayados (Houston, TX, Nov 26-30)


We will continue to list out tournament performances for all winners, finalists and semi-finalists if this information is shared with us via the Tell Your Story page.

We appreciate every one of our members and families at Cincinnati United Soccer Club


We try our best to include as many diverse stories of success, both on and off the field, and as always would like to ask for your help. If you would like to nominate an individual or a group for the next edition, please email content@cincinnatiunitedsc.com.


You can also visit the Tell Your Story page to submit media or information.

Coaches Corner


Every season we feature an interview with one of our fantastic staff members. For this edition we have focused on Jenn Laking.

Name: Jenn Laking


Place of Birth: Newmarket, Ontario, Canada


Tell us about your life away from the field:

I work full time in Purchasing for an automotive manufacturer. In my free time, I love to travel (especially cruising), go out with friends and family, attend FCC games, and binge watch my favorite shows.


When did you start coaching?

Coaching began for me in 2015


When did you join the club?

I joined the club in 2025

 

Teams you currently coach?

CU Northwest 16G Atalanta, CU North 15G Puma One

 

What inspired you to become a coach?

Honestly, I never saw myself becoming a coach when I was a player. But after graduating college, I felt a real void where soccer used to be. I started coaching 2–5 year olds with Soccer Shots and quickly realized how much I loved it. That experience opened the door to coaching at the club level, and I’ve been hooked ever since. Being able to connect with players and help them grow is incredibly rewarding.

 

What's your best memory on and off the field at the club?

My favorite memories are the connections I have made with the players. I love hearing about their days and listening to the crazy stories they tell. Off the field, I have really enjoyed meeting so many amazing coaches and building friendships.

Each season we focus on a CUPGOAL, and this edition it is CHARACTER. How does that translate to the youth soccer world for you?

Character is how I show up every day. It guides how I teach, motivate, correct mistakes, and treat players, while shaping both their development and the team culture.

 

Funniest moment as a coach?

I was in the middle of coaching a game and one of my players came running over to me and said, "Coach Jenn, can you hold this?" Then runs back on the field; it was her tooth...I died laughing.

 

Is there anyone on your coaching journey who you identify with as a mentor?

Erik Schoening & Darren Gallagher have taught me a lot over the years. I've also been lucky to connect with a ton of coaches through club & coaching courses that I've learned from and consider mentors.


What one piece of advice would you have to someone who is considering starting out on their coaching journey?

Have fun! Soccer is all about having fun and it's important to build a team culture of being able to have fun, while learning to be a better soccer player.


Who is your favorite soccer team apart from Cincinnati United 🙂?

FC Cincinnati & I also support with US and Canadian national teams.

 

Apart from soccer, what other sports do you like to watch or play?

None! It's soccer or nothing.

 

Tell us a 'fun fact' about yourself that very few people know?

 I have traveled to almost 50 countries...and I am obsessed with Chick-Fil-A 

Thanks to Jenn for taking the time to answer our questions! Nominations for the next edition of Coaches Corner can be emailed to content@cincinnnatiunitedsc.com.

Partners on the Pitch


In every newsletter we look to tell our members more about our fantastic partners. In this edition, we focus on the people in the middle (or the touchline!). Learn more about the USSF referees as we tell their story. If you have an older player, you definitely don't want to overlook the opportunity they all have to find a way to stay involved with the game they love.



Why Supporting Referees Strengthens the Game for Everyone


On any given weekend across Greater Cincinnati and beyond, soccer fields fill with activity. Players compete, coaches instruct, families cheer. What often goes unnoticed is the simple truth that none of it happens without referees.


Here at Cincinnati United Soccer Club (CUSC) we are using this edition of the newsletter to highlight the essential role referees play in youth soccer— and to better understand how clubs, families, and players can support them. Earlier this fall, CUSC launched a referee information page on its website aimed at explaining the referee pathway and helping interested community members learn more about officiating. This article builds on that effort, not as a recruitment pitch for one club, but as a way to recognize referees as vital partners in a shared game that belongs to everyone.


To help tell that story, we spoke with John Sauer and Greg Kuehnle, members of the Mid-West Soccer Officials Association (MWSOA) Executive Board of Directors. MWSOA supports referees across a large portion of the Midwest, working with many clubs and leagues. Their work— and the officials they develop— benefits the entire soccer ecosystem, including but far beyond CUSC.



Finding the Path to the Whistle


There is no single blueprint for becoming a referee. According to Sauer and Kuehnle, most journeys into officiating begin with a simple connection to the game itself.


Many referees are former players looking for a way to stay involved after their playing days are over. Others come to refereeing after years spent watching their children play from the sidelines. Some are college students or young adults drawn by the flexibility and earning potential. What unites them is a shared love of soccer.


“It starts with the game,” Sauer and Kuehnle explain. “Whether you played, are playing, or spent years watching your kids play, that connection is usually what brings people in.”



Giving Back to a Game That Gave So Much


Their own path into refereeing reflects a deeper sense of responsibility to the sport.


After years around the game as a player and parent, John decided that if he was going to have opinions about officiating, he should step onto the field himself. Greg began refereeing to help cover his son’s high school matches, earning both high school and U.S. Soccer Federation certifications.


Over time, they have officiated increasingly competitive matches. Greg has officiated the high school state finals at Crew Stadium— these experiences helped them learn how to manage pressure and make confident decisions in demanding environments.


Today, they continue to referee, but they are equally invested in mentoring others. They work closely with new and developing officials, emphasizing encouragement, growth, and constructive feedback.


“When that whistle goes in your mouth, your perspective changes,” they say. “You start to see the game differently— how it flows, how it needs to be managed, and how quickly decisions have to be made.”



Clearing Up Common Misunderstandings


Referees often hear comments suggesting bias or favoritism, but Sauer and Kuehnle are clear that this misunderstanding misses the reality of the role.


“Referees don’t come to games with a pre-determined bias,” they say. “There are no favorites. We call the game as we see it.”


Another misconception is how physically and mentally demanding officiating can be. Soccer is fast, continuous, and unpredictable. At higher levels, referees routinely run seven to eight miles in a match, all while tracking play, managing players, and making split-second decisions without the benefit of replay.



Managing the Game, Not Just the Laws


While rule knowledge is foundational, Sauer and Kuehnle emphasize that effective refereeing is about more than simply calling fouls.


“Managing the game is the hardest part,” they explain. “Not every foul is called. Good referees manage the game to the level of play and what the players want to have called.”


That management might involve quiet communication, preventative officiating, or recognizing when firm action is necessary. Often, the best refereeing is subtle— felt in the rhythm of the match rather than noticed in a single moment.



Staying Prepared— On and Off the Field


Referees train with intention. Many maintain fitness year-round, running 10–12 miles a week in the offseason. During the season, they stay current through continuing education events, online learning, and regular reviews of rule changes.


Mental preparation matters just as much. Referees must learn to leave the stresses of daily life behind and focus fully on the match in front of them.


“You don’t ref to get in shape,” Sauer and Kuehnle note. “You get in shape to ref.”



Shaping Soccer Culture at the Community Level


At the grassroots level, referees play a significant role in shaping how the game is experienced.


Safety is always the first priority— ensuring fair play and protecting players from harm. But beyond that, referees influence how young athletes respond to challenges, mistakes, and emotions.


When officials are fair, consistent, and respectful, they set a standard for everyone involved. They model accountability and sportsmanship in ways that extend beyond the field.



Moments That Make It Worthwhile


Some of the most impactful moments in refereeing are not dramatic. A timely caution that calms a heated situation. A conversation that prevents escalation. Clear communication that establishes control early in a match.


Others come quietly after the final whistle, when a player or coach offers sincere appreciation.


“Being thanked for doing a good job—that’s incredibly rewarding,” Sauer and Kuehnle say. “It reminds you why you’re there.”



Why Refereeing Is Worth Considering


While officiating isn’t for everyone, they both believe that many people would benefit from learning more about it— especially young players, former players, and parents.


Refereeing offers personal growth in communication, decision-making, and confidence. It provides meaningful physical activity, financial compensation for time invested, and a way to give back to a sport that has given so much to many families.



Training, Mentorship, and Support Networks


New referees are supported from the start. Organizations like MWSOA provide structured training, mentorship at all levels, referee academies with real-time feedback, and ongoing education throughout the year. Much of the learning is available online, making it accessible for busy schedules.


CUSC’s referee information page was created with this same goal in mind— to make the pathway clearer, less intimidating, and easier to explore for anyone who is curious about officiating. The page connects readers to training resources and outlines how referees are developed and supported locally and regionally.


More information can be found at: cincinnatiunitedsc.com/ussf-referees



Supporting Referees Strengthens the Game


Clubs, families, and coaches all play a role in creating a healthier environment for referees. That begins with leadership, education, and a shared commitment to respect.


“The referee has a critical role,” Sauer and Kuehnle say. “The game cannot happen without them.”


Their message to the soccer community is simple: referees work hard, care deeply, and strive to do their best. Just like players and coaches.


As soccer continues to grow, supporting referees is not just about filling assignments. It’s about protecting the culture of the game and ensuring positive experiences for everyone involved.


When referees are valued as true partners on the pitch, the entire soccer community is stronger for it.


Thanks to John, pictured below brandishing the dreaded red card on a trip to Manchester City, and to Greg, pictured in blue watching the free kick. We are grateful to everyone else who contributed to this article and who is helping to spread the word!


On a wider scale, thanks to everyone and anyone who continues to stay involved in refereeing- there is no game without you. We hope that this articles helps us all to support, and maybe get involved, with the refereeing community, and we will include the link to our resources page along with direct links to MWSOA at the end of the newsletter. Please pay it forward and share with anyone who you think could benefit from reading this or exploring more!

Unsung Heroes


Our club could not survive without our team of unsung heroes who work tirelessly behind the scenes. In this edition we continue our series of articles on our Program Admins from each of our communities. We are excited to recognize Jessica Anderson, Program Administrator at CU North. Read on as Jess tells the story of her and her family's CUSC journey.



My CUSC Story


My family’s connection with CUSC started unexpectedly. I was driving along Fields Ertel Road with my then-2nd grader when he spotted a yard sign for CU tryouts. Sam had been playing Mason SAY and immediately asked if he could try out. When I got home, I looked up the details and realized tryouts were that same evening at Grooms. I scrambled to get everyone ready and rushed to the fields—Sam excited to try out, me pushing a double stroller with Zach (2) and Jake (9 months), and pulling Nate (4) along behind us.


I had no idea what I was doing, but I quickly registered Sam and watched him run onto the field. That was the beginning. The next day, we received a phone call with and offer and…



Where we are 10 years later:

  • Sam – Junior at Moeller, Moeller Varsity, and CUP 07/08B Silver
  • Nate – 8th grade, CUP 12B Black
  • Zach – 4th grade, CUP 14B Gold
  • Jake – 4th grade, CUSM 16B Augsburg and eager to begin his CUP pathway this winter
  • Me— still running to fields every weekend, except now I wear two hats: soccer parent and CU North Program Administrator. We are truly a CUSC family.


How I Became an Administrator

Early on, Scott Benne from the CUSM Board approached me about helping keep the CU Juniors program organized. With one child already in the club and several more coming through the pipeline, I was an easy target. I said yes, and in 2019 began working alongside Garry Hancock.


Not long after, CUSM DOC Katie Gaus asked if I would take on the administrator role for CUSM. When the club restructured and CUSM and CULM merged into CU North, my responsibilities expanded. I’ve been a program administrator since 2019 and the CU North Administrator since 2021.


A fun side story: I actually met Lisa Hausser [Director of Member Services] while chatting at Kroger. I had no idea who she was. A few days later at tryouts, we recognized each other—and that chance meeting was part of how my name ended up in the mix for administrative roles.



What I Do


  • Card and roster all CU North teams
  • Support 40+ coaches and 40+ volunteer team administrators
  • Run Admin training meetings and act as the point of contact for all team administrators
  • Assist with team logistics, budget creation, and season planning
  • Attend staff meetings
  • Oversee and run CU North tryouts; send out offers
  • Collaborate with administrators across the entire CUSC system
  • Manage coaching carding and the Risk Management process
  • Handle league applications


I’m extremely type-A, which works in my favor. I thrive on order and process—helpful when managing over 1,000 players. My days are filled with spreadsheets, calls with families about carding, late-night texts with admins about guest rosters and tournaments, and countless behind-the-scenes tasks that keep teams running.



Favorite Memories


Some of my favorite moments have happened off the field: meetings at James Third Base, post-tryout debriefs at Silver Spring House and “the barn,” and working with amazing volunteers to bring the CU Bash to life. One major highlight was developing the entire CU North structure late one night after the first day of tryouts—deciding age group combinations, naming structures, and the overall framework. Those late-night ideas are still in place five years later and have held up as the program continues to grow. 

As a parent, I have loved watching my kids thrive. 


Highlights: Sam’s first tournament victory at Fall Finale with Coach Phil Russell, Nate’s Augsburg team winning a rivalry final in the last seconds and watching Coach Garry Hancock scoop the boys up in celebration, Zach so dialed in while playing with Coach Scott Stockum at Copa Rayados, and watching Jake bang in set pieces after receiving the “secret signal” from Coach Tim Brown are just a few. There have been so many goals, slide tackles, defensive saves and team celebrations that my highlight reel would be movie length. The friends they have made are priceless. I feel the same way about many members of my sideline family!


Significant Challenges

  • Constantly changing systems and having to learn new ones every year
  • Preparing for upcoming birth-year restructuring
  • Balancing significant CUSC responsibilities with a full-time job and four very active boys
  • Managing growth—more players, more processes, and not enough hours in the day


Many late nights, hotel-lobby work sessions, sideline carding sessions, and spreadsheets in the car have become part of my normal routine. Soccer work is all the time work– there is no “off season.”



Watching the Club Grow


Over the past decade, I’ve watched CUSC grow, professionalize, and unify. There is more collaboration between programs, more shared resources, and more opportunities for players. We hold staff meetings as one club, run some tryouts together, and work more closely across all programs than ever before.


Why I Stay

I continue in this role because of the people—the coaches, staff, families, and especially the team administrators. They do an incredible amount of work behind the scenes, and teams run smoothly because of them. Every season, I get to work with a passionate and diverse group of volunteers who give so much of their time to the club.


And most of all, I stay because CUSC is my boys’ club. Their coaches have shaped them not just as players but as young men. Soccer has given me countless hours of connection with my kids: long drives, flights, hotel rooms, shared meals. I wouldn’t trade that time for anything.



A Little About Me (You Might Not Know)

  • Mom to four boys: Sam (17), Nate (13), Zach (11), Jake (9)
  • Grew up around the game—my dad played Division I and dragged me to watch D1 soccer as a kid on the weekends
  • Traded soccer for field hockey in high school
  • Played and captained the University of Rochester Field Hockey team, graduating with the school record for assists
  • Director of Admissions & Advancement at Children’s Meeting House Montessori School
  • PhD in Modern German History from Rutgers University

The club would like to thank Jess for taking the time to put this article together, and for everything she does for both Cincinnati United North and for the entire CUSC family. That was a great read! Good luck to all 4 of the Anderson boys on their continued soccer journey!

WeCU


Thank you to everyone who has submitted content to us recently. Where appropriate, your content will be shared via our website, social media and other online channels.


Every newsletter will contain a selection of some of the photos you have shared with the club, just like the ones below.

Want to get see your kids, coach or team in the next edition?


Visit our Tell Your Story page or Email content@cincinnatiunitedsc.com.

Staff Spotlight


As well as our Coaches Corner piece higher up this page, we focus on one of our CUSC staff members every quarter. Read on to learn more about Hugh Seyfarth, CUSC Director of Coaching. Hugh is also a member of the CUSC leadership team.

Name: Hugh Seyfarth


Place of Birth: Oakwood, OH


Tell us about your life away from the field:

I’ve been married to my wife Stacey for 18 years and we have two daughters, Madison (15) and Ella (13). When not on the soccer fields, I am watching (and driving to) my kids’ activities— Madison is a competitive dancer, and Ella plays soccer, basketball, and runs Cross Country.


When did you start coaching?

I coached a bit while in college, but my first official coaching job was in 1994 as the goalkeeper coach for Centerville High School— I graduated from Centerville High School in 1990.


When did you join the club?

I joined the club in 2018 as a staff coach for Cincinnati Development Academy/Cincinnati Development Academy Premiere. I joined CUSC as the Goalkeeper Director in 2019.

 

What's your best memory on and off the field at the club?

So many to choose from...Probably when I took over CULM G 2013 America, spring of 2022. I believe they were U9 at the time playing 7v7. At that point in my career, I had never coached 7v7, the first time I saw a build-out line was 2 years earlier and I’d never coached anyone under the age of 13 with most of my career coaching men and women at the college level. I loved it! I felt I was truly teaching the game of soccer, and I had some excellent students to work with. To see the growth and development over such a short window was amazing.


Away from the field, I’ve developed some great friendships with many CUSC Coaches. Coach Freddie: a shout out to you, Doc!


What is your role at the club currently?

I am CUSC’s Director of Coaching.


This role changed recently- congratulations by the way! How has the transition been and can you tell us a little about your previous staff roles for those who aren't aware?
I’ve mentioned a few...Cincinnati Development Academy, CUSC/CUP Girls GK Director, CU North Girls Director and CU Technical Director. Before all that, i was a college soccer coach for 24 years (Miami University, Earlham College, and Florida Southern College). I also taught at the college-level for 12 years— Operations Management, Sports Management/Marketing and Sports Ethics. I believe all experiences have prepared me for my current role as the Director of Coaching. My position was created because we asked our coaches and directors what they needed from the club to be more successful, and the response was more development and support for coaches. The transition to Director of Coaching was something I enjoy— learning and observing. To borrow Blake Decker’s phase...I’m the curious observer.


Starting in January of this year, in addition to my responsibilities to CU, I’ve been very intentional to attend and observe the CUP environment and get to know those coaches and directors.


What is your favorite thing about your current role?
If I’m observing a CUSC match or session I'm in the right spot! My job transcends communities...CU North, CU Northwest, CU Southeast, CUP Boys and Girls. This fall I watched our Development League U8 players train on Monday, on Tuesday I attended CUSE sessions (U11-U13) and then on Thursday I observed MLS Next sessions U16 and U19. And what I see for the most part is our coaches knowing
who (insert Age) they are coaching, before what (soccer) they are coaching. From U8 to U19 we have ever evolving developmental characteristics: Social, Emotional, Language, Cognitive and Physical characteristics. We have some amazing coaches within the club, and those coaches know who is in front of them on Mondays 5.30-7:00 PM at Hope Church. My mission is to teach all our coaches to know who is in front of them and what they need to do to develop those players into good players and great people. All of this is part of the overall Coach Education and Development Plan— with this year’s focus on Foundations and Structure.


We understand that you have been working recently behind the scenes on an exciting project with the rest of the technical team? Care to tell us more or shall we just 'watch this space' and wait for the spring?

Yes...I love to talk about soccer! Over the last 24 months we’ve been developing the CUSC Way of Playing. We started in the fall of 2022 with the development of CUSC Key Player Qualities. These are observable qualities that define and describe talent and allow for a common language between coaches and players. This summer and fall we worked very hard to clarify and simplify the CUSC KPQs to be more approachable for all our coaches to use when assessing and describing players during teambuilding, club passing opportunities, and player evaluation and feedback.


The revised CUSC KPQs (and will be in use for the next two years before we review again): Competitive Characteristics, Game Awareness and Decision-making, Technical Efficiency, Soccer Athleticisms, and Individuality.


Talk to us about some of the newer staff working at CUSC and how (if at all) they differ from the coaches you have worked with or seen over the years?

The newer coaches bring a lot of fresh energy and different experiences to the staff. Many of them have come through varied playing and coaching backgrounds, which adds new ideas to our discussions. What really stands out is their openness— they’re eager to learn, collaborate, and build strong relationships with players. It’s a great balance with our experienced coaches, and together it creates a really dynamic environment for the club.


CUSC has evolved in many ways over the years as you know, but how do the current network of communities serve the larger mission today?Our coaches across all communities work together as one club— CUSC. It’s not about CUP or CU anymore; it’s about being united around the same mission: helping kids grow as players and as people. We share ideas, support each other, and keep the same standards so families feel that connection no matter where they play. At the end of the day, we all want the same thing: to develop character, build confidence, and create a passion for soccer.


Each edition we focus on a CUPGOAL, and this time around it is CHARACTER. How does that translate to the youth soccer world for you? 

The topic of Character and Character Development fascinates me. I just finished David Brooks’ The Road to Character, which was a tutorial on how a person’s character can change, grow and develop over time and experience. Participation in sport helps develop a child’s character by teaching responsibility, resilience, coachability, and respect. Through wins and losses, players learn accountability and perseverance, while teamwork fosters empathy and communication.


Sports also instill integrity and fair play, emphasizing that how you compete matters as much as the outcome. The discipline required for training and managing emotions under pressure builds self-control and a strong work ethic. These experiences create a foundation of values that extend far beyond the field.


If there is anything else you feel that would be relevant to telling the story about CUSC?

At Cincinnati United SC, our commitment goes beyond developing players— we are equally dedicated to the growth and development of our coaches. When we invest in a coach, we create an exponential impact. Consider this: a coach who embraces continuous education that the club supports financially and earns their U.S. Soccer B License might lead two teams. That single coach can positively influence the lives of up to 36 players. Developing and supporting coaches isn’t just an investment—it’s a multiplier for player development, team culture, and the overall success of our club.




Thanks to Hugh for for helping with our 'Staff Spotlight' feature and we are grateful to have him leading, guiding and his words 'curiously observing' our great coaching staff to aid them in their development!


We look forward to sharing more information on another CUSC staff member in the next edition. Please reach out to content@cincinnnatiunitedsc.com if you have a nomination!

Where are they now?


In this latest edition of our quarterly newsletter, we focus on CUSC alumna, Kennedy Clark (2005).



Kennedy Clark — From CUSC to the SEC Stage


For many young players at our club and in our community, the dream is simple but powerful: step onto the field each day, train with purpose, compete at the highest level possible, and see where the game might take you.


For CUSC alumna Kennedy Clark, that journey has carried her from local fields in Cincinnati to the bright lights of Division I soccer in the Southeastern Conference at Texas A&M University—with lessons along the way that continue to shape who she is as both a player and a person.


Early Love for the Game


Soccer has always been part of Kennedy’s life. “My parents first signed me up for soccer when I was very young,” she says, “and I’ve been playing for as long as I can remember.” Like many CUSC players, the game quickly became a constant— practices during the week, matches on the weekends, and friendships built around a shared passion.


Kennedy played in the Cincinnati Development Academy, and when the DA program was discontinued, she transitioned into the Girls Academy (GA) through CUP, now part of the CUSC pathway. Rather than slowing her development, the transition allowed her to continue training and competing at a high level during a period of change within elite youth soccer.



Growing Through the CUSC/CUP Environment


Kennedy credits her time at CUP as a foundation for her success. “Playing for CUP was a huge part of my growth as a player,” she reflects. The club’s emphasis on individual development, combined with structured training and dedicated coaching, created an environment that challenged players daily.


CUSC/CUP fostered a competitive culture that pushed Kennedy and her teammates to compete nationally. Training sessions were intentional, games were demanding, and expectations were high. That balance helped Kennedy develop not only technically, but tactically— growing her soccer IQ and understanding of the game.


Some of her favorite memories include traveling to showcases, winning national championships, and competing against top teams from across the country. Just as meaningful were the road trips and time spent with teammates, many of whom remain close friends today.


Let's focus on that brief mention of a 'national championship' there, as we feel that when we spoke to her Kennedy was being characteristically modest. We asked then coach and now CUSC CEO Blake Decker for his reflection on his time working with Kennedy:


“Kennedy’s resolve and dedication to her own development were remarkable. A versatile midfielder capable of playing anywhere in the middle of the park, she rarely left the field on a team that went unbeaten in 30 matches during the 2020–2021 GA season, capturing Cincinnati United’s third national championship. Despite that success, Kennedy consistently showed up early, stayed late, was among the first to review game film, asked thoughtful questions, and put in extra work on her own. When humility, passion, and an unwavering commitment to personal excellence come together, the result is Kennedy Clark.”



Preparing for the College Game


The transition to college soccer can be daunting, but Kennedy felt well prepared. The high-level training environment at CUSC/CUP exposed her to the speed, intensity, and decision-making required at the next level. Just as importantly, she learned time-management skills that became essential in college.


Balancing school, training, and competition at CUSC helped set expectations early. Those habits made the jump to Division I soccer smoother, both on and off the field.



Taking the Leap to Texas A&M


Arriving at Texas A&M brought new challenges. “The biggest adjustment was the faster speed of play and increased physicality at the Division I level,” Kennedy explains. Every match demanded quicker decisions and greater consistency.


Moving to Texas also meant being far from home and adjusting to a new environment. The experience required maturity, independence, and resilience—qualities developed long before college. Kennedy leaned on the lessons learned at CUSC as she navigated a new team culture and academic demands.



Challenges, Growth, and Defining Moments


Time management quickly became one of the biggest challenges of Kennedy’s college career. Balancing academics, training, travel, and recovery required organization and discipline. Another challenge came from constant change— roster shifts, coaching adjustments, and the unpredictable nature of a college season.


One of the highlights of her time at Texas A&M was defeating the University of Texas, a rivalry win that stands out as a defining team moment.


Perhaps the most impactful experience, however, came during injury. Sidelined midseason, Kennedy was forced to step back from the game. “It made me realize that I can’t take my time playing soccer for granted,” she says. The experience reshaped her perspective and deepened her appreciation for every opportunity to compete.



Looking Ahead: Soccer and Life Beyond College


As she looks toward the future, Kennedy hopes to continue playing soccer after college. Academically, she is interested in pursuing a career in the medical field, with interests in anesthesiology, medical school, and pharmacy.


Balancing soccer and academics—starting at CUSC and continuing through college—has strengthened her discipline and work ethic. Soccer has not only shaped her athletic journey, but also clarified her long-term goals.



Advice for the Next Generation of CUSC Players


For young CUSC players dreaming of playing in college, Kennedy offers simple but powerful advice: “Stay consistent, work hard every day, and enjoy the process. Don’t get too caught up in outcomes—focus on developing as a player and person, and trust that the results will follow.”


Her mindset reflects the influence of her role models. On the field, she admires Carli Lloyd for her competitiveness and work ethic. Off the field, her parents have been her greatest inspirations, providing constant support and guidance.



The Bigger Picture


When Kennedy reflects on her soccer journey, she doesn’t point to a single moment or achievement. Instead, she highlights the relationships built through the game. From CUSC to college, the friendships, teammates, and shared experiences have shaped her just as much as the competition.


Kennedy Clark’s journey—from Cincinnati United Soccer Club to Texas A&M—serves as a powerful example for today’s CUSC players. Her story shows that with commitment, resilience, and a love for the game, the path forward is full of opportunity—both on the field and beyond.



- Thanks to Kennedy for taking the time to reflect on her journey and wish her all the best in the future!

Always United


This is our annual section of the newsletter which allows for a moment of reflection, tribute and remembrance.

Remembering Noah Tinch


Our whole CUSC family was saddened to hear of the loss of Noah Tinch earlier this year, who sadly died in a fly fishing accident in Colorado on June 12.


Noah joined CUP from Lexington Football Club in Kentucky as part of our first U12 team in the U.S. Soccer Development Academy. Alongside four of his club teammates—Logan Atkinson, Fain Hackney, Cohen Otte, and Connor Wilkes—Noah bravely stepped outside his comfort zone at a young age to chase the highest level of his soccer potential.


Noah will always be remembered at CUP for the kindness and gentleness he brought during his early years of development. We recently learned of his passion for fly fishing—something that now seems so fitting, as it reflects the calm, thoughtful way he engaged with the world and with those around him.


On the field he was also a fierce competitor. He gave everything for his team, always putting others first and doing whatever was needed to help the group improve. His selflessness and quiet determination made a lasting impression on his teammates and coaches alike.


CUSC Director of Soccer, Scott Bower, was able to present Noah's father, Brett, with a commemorative jersey- pictured along with CUP Boys players back in August.


At this time of year our hearts remain with Noah's entire family. He will forever be a part of the CUP family, and his memory will continue to inspire us.

What's next?


Here are some of the key dates on the CUSC calendar over the next 3 months:


  • Winter Block Two starts January 5th week
  • Annual Director's Retreat will take place in Blue Ash on January 10th
  • The 3rd Annual Senior Banquet will be held on February 3rd at the Oasis Country Club
  • College Boys ID Camp is scheduled for February 21st, 2026
  • All Coaches Meeting is on the calendar for March 16th
  • Outdoor training begins early to mid March (weather and community permitting)


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